Singles’ Day

What does it mean by Single’s Day or Bachelor’s Day?

Singles’ Day, started as an obscure “anti-valentine’s” celebration for single people in China back in the 1990s. It is also known as “bare sticks holiday” because of the numeric. They also do call it the Bachelor’s Day because of China’s gender imbalance due to one-child policy which leads to a surplus in the male gender.

Sales associated with Singles’ Day

Alibaba chiefs spotted the commercial opportunity in Singles Day back in 2009 and began launching “Double 11” deals just as online shopping. It was also seen as a chance to boost sales in the lull between China’s Golden Week national holiday in October and the Christmas season.

Do you know that during the first year, consumers spent 50m yuan (around £5m) and 27 merchants offered discounts? By 2011 – which was dubbed the Singles Day of the Century because it was 11.11.11 – more than £500m was spent across Alibaba’s platform during the day.

When sales almost quadrupled the following year, Alibaba trademarked Singles Day. Some of the featured sales centre like boyfriend pillows and single travel tickets, however it has now widened to an all-inclusive shopping holiday.

What differences with Other Online Sales

China’s Singles’ Day is by far the biggest day for Internet commerce, easily surpassing the combined sales tallies of both Black Friday and Cyber Monday.

Although not an officially recognized public holiday in China, Singles’ Day has become the largest online shopping day around the world. The holiday became a major commercial event in China during the first decade of the 21st century when Chinese e-commerce giant Alibaba offered deeply discounted merchandise on its platform for 24 hours, starting at midnight on Nov. 11, 2009.


Singles’ Day is recently adopted in Singapore. However, today, in China, this day has gained popularity that rivals Valentine’s Day! It is held on 11 November for its ‘11/11’ date as an appropriate symbol for this day. The meaning of this day has evolved to a reason to shop. Well, single or not, you still need to look good, isn’t it? If you are dreading this day, well, take advantage of the affordable prices and shop your troubles away. Whether it is purchasing cosmetics or apparel, it could be a chance for you to get a gift for a friend or a single buddy of yours!

Single’s Day Online Store

 This is the best time to purchase online with the mad markdowns on your favorite cosmetics. These special prices are only available for this special day. Check out the new arrivals and perhaps you may spot an item from a best brand with a 90% sale price. While you are at it, grab a matching one for your best friend too. Singles Day is all about spreading the love around. Are you lacking some basics in your closet? Get the essentials in our collection online which features a variety of brands. You wouldn’t want to miss this awesome sale which happens once a year only!

Shop 11.11 Singles’ Day Online at YuYu Collection SINGAPORE

YuYu Collection’s Double wonders Sale on Singles’ Day is a one-time special offer for this special day. Over 90% drop in prices for most brands to give you a pleasant online shopping experience. We have several payment methods such as via online transactions or offline option such as a cash-on-delivery or bank transfer. Also, we support hoolah for buy now pay later option. All your orders will be delivered right to your doorstep for free if your total spending is over threshold value. Share the love on Singles Day now.